digital strategy

Channel Strategy: It's More than Just Better Digital

Let’s begin with an understatement: A lot has changed since March 2020. The way we live, work, and carry out our day-to-day activities has changed. Understandably, all industries have seen varying degrees of change.

Customer banking behaviors have changed out of necessity. As financial institutions were required to limit availability of branches, adoption of digital tools soared, and customers became less branch-dependent. Now that branches are increasing their capacity for in-person visits, traffic has yet to return to pre-March levels.

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How COVID-19 Will Drive Customer Experience Changes

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Focusing on the customer experience has always been a priority for community financial institutions. As we navigate this new “normal,” the way that experience is delivered must expand. While digital delivery of banking services has been on the rise, the COVID-19 pandemic just may be the tipping point for the digital banking experience.

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Post Financial Brand Forum: What you learned, what you can put into motion

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Bankers around the country returned to their offices last week full of excitement about the things they learned at the 2019 Financial Brand Forum in Las Vegas. Unable to attend the Forum? We’ve reviewed some of the common themes of this year’s conference.