Twenty-six percent of adults in the United States have some sort of disability – that’s about one in four people, or 61 million adults in this country. This large and underserved minority group represents a significant portion of the population. Businesses need to prioritize their efforts to deliver a digitally accessible user experience for this enormous market segment.

While we have posted previously about the importance of delivering an ADA compliant and accessible website, the fact of the matter is many organizations are still falling short, thus leaving this audience largely in the dark.

As community-based financial institutions, providing an accessible experience online should be as important to you as ensuring your brick-and-mortar facilities comply with the Americans with Disabilities Act (ADA). People often won’t complain about an experience that isn’t accessible – they’ll just leave. The way you do business should take accessibility into consideration. So should the way you market your business.