Dan Keur

Senior Analyst, BUSINESS INTELLIGENCE

Dan joined the Galapagos team in 2024. He has spent over 20 years working with and for financial institutions. His experience ranges from Data and Marketing analytics for Community-sized banks to Technical Product Owner and Marketing Program Manager for top-20 US banks.

Dan is a firm believer in letting the data tell the story. His specialty is creating onboarding and lifecycle journeys. He’s quick to tell you that his passion is helping increase customer financial well-being by using financial education and advice messages – finding the right mix between leading with an offer and leading with a conversation. He has built and implemented customer marketing programs that range from small spreadsheets to enterprise-wide platforms. He has spent the last 10 years building and operating automated marketing processes that use machine-learning and are connected to the teller network and digital channels. The result is the right message delivered to the right customer at the right place and at the right time.

Since becoming an empty-nester with the last of his six kids off to college, Dan is finding new hobbies, including fleet mechanic for all of their vehicles, mastering the fine art of college move-in days, and checking expiration dates on food. In his free time, Dan is a big hockey fan, avid outdoorsman, and active in his church. His competitive spirit drove him to victory at a local lawn tractor rodeo.